Your user name is your identity
Having a weblog, portfolio, social network, etc. shows that you work very exact. Nowadays, besides personal specifications on visiting card, you can see phone number, Email address, website address, and work samples' address on it. You can make your profile in Bekran, and give its address to the friends, employees, chairman, managers, and everyone you know, so they can visit your online gallery and store. For example, one of the users named "Darya Karami" chose "@daryakarami" for her user name. From now on, her direct address (portfolio & online gallery) will be "http://bekran.com/daryakarami". So you can find your address easily, too.